Social Media

Niajee Super App

Niajee approached us with an ambitious vision: create a super app that combines the best features of major social platforms while introducing innovative new capabilities. They wanted to build a platform where users could share long-form content, short videos, blog posts, and connect through real-time messaging - all in one seamless experience.

Industry
Social Media & Technology
Duration
12 months
Team Size
18 people
Status
Completed

The Challenge

Building a social media platform from scratch that could compete with established players required addressing several critical challenges: handling massive scale with millions of concurrent users, implementing a recommendation algorithm that keeps users engaged, ensuring real-time performance for messaging and notifications, creating a content moderation system, and building a platform that's both feature-rich and intuitive to use.

Our Solution

We architected a highly scalable platform using a microservices approach with separate services for user management, content delivery, messaging, notifications, and recommendations. The solution included a sophisticated CDN strategy for media delivery, WebSocket-based real-time communication, machine learning algorithms for content recommendations and moderation, a powerful content creation suite with built-in editing tools, and comprehensive privacy and security controls.

Key Features Delivered

Long-form content sharing with rich text editor and multimedia support
Short-form video creation with built-in filters and effects
Blogging platform with custom themes and monetization options
Microblogging for quick updates and thoughts
Real-time messaging with group chats and channels
AI-powered content recommendations tailored to user interests
Live streaming capabilities for creators and influencers
Advanced privacy controls and content filtering
Creator monetization through subscriptions and tips
Cross-platform synchronization (iOS, Android, Web)
Integrated analytics dashboard for content creators
Content moderation using AI and human review

Results That Matter

Measurable impact on business outcomes

2M+
User Growth
Registered users within first 6 months
850K
Daily Active Users
Users engaging with the platform daily
42 min
Avg Session Time
Average user session duration
10M+
Content Created
Pieces of content shared by users
99.9%
Platform Uptime
Reliable performance even at scale
<200ms
Message Delivery
Average real-time message latency

Technologies Used

React NativeNext.jsNode.jsGraphQLMongoDBRedisWebSocketAWSElasticsearchTensorFlowFFmpegKubernetes
"Working with Intuity Labs was transformative. They didn't just build what we asked for - they challenged our assumptions and helped us create something truly innovative. The platform's performance and user engagement metrics have exceeded our wildest expectations. They're not just developers; they're true partners in innovation."
Michael Chen
Founder & CEO, Niajee Inc.

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